“The concept of the It Girl is theoretically timeless. She is a powerful character who transcends the boundaries of time, space, and social class to become a larger-than-life figure - or simply, one with very good taste. It Girls are icons, and icons, as we know, live forever.” -NYLON
The "It Girl" is magnetic and captivating, elusive and undefinable- and while some may question her taste, it is this very contradiction that keeps us coming back for more. The It Girl is unusual, maybe even weird. The It Girl does what she wants, likes what she wants, and wears whatever she damn well pleases.
Across every era and stylistic niche, It Girls are brave and authentically themselves. While her charm and magnetism have many names; charisma, star quality, or the "it" factor — here she has what we call “MAJOR MAGK.
"MAJOR MAGK was born in Los Angeles with the quintessential "It Girl" in mind. Our collection showcases a myriad of designs, each featuring whimsical illustrations or iconic phrases from all the corners of the internet. From cowboy hats and disco balls to empowering declarations of self-love, artistic expression and sexual liberation; these eclectic motifs and one-liners encapsulate the facets that make up the enigmatic "It Girl."
